ULA 2023 Limited Edition Reels: The grandparent to more than 40 reel models over the span of a quarter century—the reel that started it all. The ULA remains the embodiment of our core design tenets: innovative, lightweight,... Read more
A dry fly fisherman's dream! The ULA Purist reels forego a drag system in favor of the original lightweight click pawl design, and an airy aesthetic that is just as pleasing to the eye as it was 25 years ago, when it was first... Read more
Centerfire is a double-edged sword perfectly suited for both single- and doublehanded fly fishing for Atlantic salmon and seatrout in torrential rivers as well as adrenaline-choked sight-fishing on shimmering flats and bluewater... Read more
Reach nirvana. The HD in this reel stands for “Heavy Duty.” The Guru S HD has both a complete cage design and type II in blaze finish. Guru S HD is a phenomenal, affordable Saltwater and/or Spey reel. Steadfast and stylish, Guru... Read more
Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and... Read more
The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, the Remix S is the ultimate hybrid. Machined from bar-stock aluminum, the frame delivers maximum... Read more
The Guru S series builds on the highly popular Guru reel encorporating placid and organic design features that, not only reduce weight, but also add in strength in the most important parts of the reel structure. Guru is our very... Read more
The Guru S series builds on the highly popular Guru reel encorporating placid and organic design features that, not only reduce weight, but also add in strength in the most important parts of the reel structure. Guru is our very... Read more
The Guru S series builds on the highly popular Guru reel encorporating placid and organic design features that, not only reduce weight, but also add in strength in the most important parts of the reel structure. Guru is our very... Read more
The Guru S series builds on the highly popular Guru reel encorporating placid and organic design features that, not only reduce weight, but also add in strength in the most important parts of the reel structure. Guru is our very... Read more
Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Drag System: a fully U.S.-made, stop-anything drag system with proprietary Teflon... Read more
Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Drag System: a fully U.S.-made, stop-anything drag system with proprietary Teflon... Read more
Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Drag System: a fully U.S.-made, stop-anything drag system with proprietary Teflon... Read more
Pressure cast and machined spool that maximizes strength-to-weight ratio.
Pressure cast and machined spool that maximizes strength-to-weight ratio.
More Liquid courage. When creating the first generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second generation Liquid S-Series we take these advantages to a higher... Read more
More Liquid courage. When creating the first generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second generation Liquid S-Series we take these advantages to a higher... Read more
More Liquid courage. When creating the first generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second generation Liquid S-Series we take these advantages to a higher... Read more
More Liquid courage. When creating the first generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second generation Liquid S-Series we take these advantages to a higher... Read more
Gun Control No, not that kind. But “hand cannon” might be a term that comes to mind when you’re on the flats with a Cobalt rod.
Think of your fly as a projectile, your line a powder charge, that Permit sliding by at 70 feet as a... Read more
Cheating We'll come clean from the outset: Velocity is the freshwater version of our Cobalt action. We did this for an obvious reason: Our high-energy saltwater rods are certifiable handguns. Point and shoot, fast and furious,... Read more
